Technology is constantly evolving and Canadians need a credit card that can keep up with all these updates. For our campaign, we wanted to interact with viewers using their mobile phones to help them imagine banking outside of brick and mortar locations.
Viewers would place their phone the magazine to activate an RFID embedded into the magazine. This automatically prompts a small animation to play, leading viewers to Capital One's site to show them how fast and simple taking things online can be.
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