Canada’s professionals are optimistic, enterprising, and on the go — their credit card should be too. The goal of the campaign was to get people to imagine banking outside traditional brick and mortar locations. We wanted to make them use their mobile phone to do it.
The print ads displayed an illustration of a brick and mortar Capital One storefront, and prompt people to use their phone to “enter” the location. When phones were placed on the advertisements, NFC chips activated animations on people's devices showing characters managing their Capital One accounts in absurd locations. The animation directed them to a landing page from which they could download the Capital One app and get started on their financial journey.