Problem
Foundations Child Therapy wanted branding that could connect to children while differentiating them from other clinics. They needed something that would appeal to both kids and the parents looking to them for professional services.
Solution
A modular brand inspired by building blocks, a classic childhood toy that uses blocks and shapes as the foundations of larger structures.
This modern-looking design appeals to both adults and children with its sleek, bold shapes and inviting colours.
The font used in the logo is Gilbert Colour and Gilbert, a fun and beautiful font created by Hayato Yamasaki, Kazunori Shiina, and Robyn Makinson.
The modular branding style allowed me to create multiple business card variations that kept things fun and interesting for the brand while keeping it all cohesive with consistent colours.
Paths Not Taken
Concepts that were explored and not chosen.