To celebrate the launch of RIFF's new 510 vapes, I was commissioned to create three custom jackets for community influencers Dejan Stanic, Braydon Chapelas, and Piper Courtenay.
Each jacket features the RIFF brand colours and an emoticon, a throwback to the predecessor of the modern day emojis. The concept was to go back to the basics but allow each influencer to choose the emoticon that best expressed their personality on the jacket. The influencers could also choose a phrase that best represented them and their personal brands.
The combination of a customizable colours, emoticons, and phrases allowed for a jacket that was completely tailored for each individual, while maintaining a slight connection to the RIFF brand and adhering to cannabis regulations.
Behind the scenes photos from the time lapse showing how these jackets were painted.