Watch It Burn
American Television are an indie, melodic punk four-piece out of Washington, D.C., known for gruff, joyful live sets and a self-aware "outlook not so good" streak running through their songwriting.
American Television
Industry
Entertainment
My Jobs
Paper Sculptor
Illustrator
Tools
Adobe Photoshop
Paper, Glue, and Vellum
Adobe Lightroom
Overview
Created in collaboration with Emily Rose, we were approached by the band to design the cover for their album Watch It Burn. We chose an unconventional medium — paper sculpture — with the intention of literally burning it all down. Our pyro dreams didn't quite pan out, but the flames found their way in anyway, rendered in vibrant orange vellum.
The Results
The result was a striking graphic that carried across their album covers and promotional material. The original paper sculptures were sent to the band and later animated for use in their music videos. The album went on to reach roughly 80,000 listens worldwide on Spotify.
