Classics Perfected
Classics Perfected is Fairmont Hotels & Resorts' global cocktail program, and I worked as title designer and illustrator on the campaign supporting its 2019 relaunch.
Fairmont Hotels and Resorts
Industry
Hospitality
My Jobs
Title Designer
Illustrator
Tools
Pen & Paper
Adobe Illustrator
Overview
First launched in 2015, Classics Perfected brought together top Fairmont bartenders from around the world — known as the Tastemakers — to reinvent and perfect classic cocktail recipes.
In April 2019, the Tastemakers reconvened at New York City's The Dead Rabbit to create a follow-up collection, "The Decades," which paid homage to iconic cocktails across cocktail history and rolled out to Fairmont properties worldwide. I contributed title design and illustration for the Kindred & Scout production supporting the relaunch, alongside directors Hubert Kang and Hamish Hamilton — creating graphics used in drink preview videos, bartender training content, and the global campaign rollout.
The Results
The refreshed program officially debuted at The Plaza, a Fairmont-managed hotel in New York City, before expanding to Fairmont bars and lounges globally.
Built with premium spirit partners including Rémy Martin, Veuve Clicquot, and The Glenlivet, the campaign gave Fairmont's cocktail program a polished, story-driven visual identity — supporting both guest-facing marketing and internal bartender training across the brand's global properties.
