Sustainable Mineral Independence
LibertyStream is a Calgary-based lithium development and technology company unlocking critical minerals from existing oil and gas infrastructure — turning oilfield brine, once a fossil fuel byproduct, into a resource for the clean energy transition.
LibertyStream
Industry
Industrial Metals & Mining
My Jobs
Designer
Tools
Adobe Illustrator
Adobe Photoshop
Overview
As LibertyStream began scaling into investor conversations, they needed a brand identity that could carry the weight of their ambition.
With operations in Texas and technology rewriting the future of energy, the brand needed to hold two worlds at once: the weathered trustworthiness of Americana and the precision of cutting-edge science. The direction became "space cowboy" — rugged yet refined, as at home on a ranch as in a boardroom.
As brand designer, I led the full identity system: logo, typography, colour palette, and art direction, developed closely with the project's web designer and project manager to ensure a cohesive translation from brand to web.
The Results
The logo draws on badge and star iconography, balancing angular edges with smooth curves to evoke frontier grit with something slightly otherworldly. The colour palette leans into deep, saturated American hues, while photography — art-directed in warm orange tones, like Americana on Mars — gives the brand a cinematic, frontier feel.
Typography is set in Geist, chosen for its clean structure and subtle nod to vintage computing. Together, the system gives LibertyStream an identity as credible on a Texas ranch as it is at the frontier of clean energy.
