New School Pet Nutrition
Outpost is a Vancouver-based raw dog food company delivering premium, human-grade meals frozen and direct to customers' doors; I worked as one of the designers on their full rebrand, alongside Chairman Ting and LEMONNI.
Outpost Dog Food
Industry
Pet Nutrition and Health
My Jobs
Brand Designer
Illustrator
Type Designer
Tools
Adobe Illustrator
Adobe Photoshop
Procreate
Overview
Outpost needed a rebrand that could carry the story of genuinely premium, human-grade dog food — including a detail rooted in the founder's own background, whose father trained the dogs behind the Air Bud films and originally fed them this same food.
Working alongside Chairman Ting and LEMONNI, and creative strategist Leah Gregg, I was involved across the entire process: initial ideation, sketches, deck creation, and presenting to the client.
As part of the identity, I designed a custom typeface with a deliberately messy, handwritten feel, reinforcing the artisanal, human-made quality of the product against a category typically dominated by clinical, mass-produced packaging.
