Nintendo Switch ft. Annie Murphy
One of the several projects I worked on with Nintendo as a production assistant. This specific commercial starred Schitt's Creek actress Annie Murphy, produced by Kindred & Scout in partnership with Vancouver agency We the Collective.
Nintendo
Industry
Arts and Entertainment
My Jobs
Production Assistant
Tools
Procreate
Adobe Photoshop
Overview
The spot, developed by We the Collective, follows Murphy through a rainy day at home. Directed by Jono Hunter, the production ran across TV and online as part of a global Nintendo Switch celebrity campaign. I supported the photographer, Hubert Kang, with production work.
The Results
The ad became part of a global Nintendo Switch celebrity series that has also featured names like Serena Williams, Awkwafina, and Brie Larson, and Murphy discussed the campaign publicly in press interviews, including with Refinery29, reflecting on gaming as a source of connection during lockdown. The spot also included Murphy's real-life mother appearing alongside her.
