Seek Wonder
Arts Umbrella is a Vancouver-based arts education non-profit; I worked as designer and project manager on Seek Wonder, a launch campaign illustration that was later extended into a limited-edition donor gift.
Arts Umbrella
Industry
Arts and Entertainment
My Jobs
Designer
Project Manager
Tools
Adobe Photoshop
Adobe Illustrator
Overview
The original Seek Wonder illustration launched Arts Umbrella's new campaign — appearing on their website, direct mailers, and as public ads installed across Vancouver and Granville Island.
For the brand's top donors, we reformatted the illustration into a custom keepsake: a limited run of only 75 traverse trays, laser-cut into Baltic birchwood and finished with a smooth corian exterior, hand-built by local craft studio Willow & Stump.
Each tray was hand-assembled, numbered, and signed, then wrapped in custom-designed tissue paper. Alongside the trays, custom chocolate wrappers were produced for a donor gift tie-in with Kasama Chocolates.
The Results
The project extended a single campaign illustration across an entire donor touchpoint ecosystem — from public street ads down to a hand-crafted, individually numbered keepsake object. The tray's blend of illustration, laser-cut woodwork, and considered packaging gave Arts Umbrella's top donors a tactile, collectible thank-you that reflected the organization's own creative mission, while reinforcing the Seek Wonder campaign's reach well beyond its original digital and print placements.
