Snoop Dogg x 19 Crimes

19 Crimes is an Australian wine brand inspired by the real-life stories of British convicts sent to Australia in the 18th and 19th centuries. Each bottle highlights a different historical figure, blending storytelling with bold, approachable wines.

The Brief

In early August, we were approached by curator Ashley McKenzie Barnes to create a project for the Snoop Dogg and 19 Crimes launch, with a tight one-month timeline leading into September. Working on an accelerated schedule, we produced a life-sized Snoop Dogg sculpture paired with a custom wine cork podium. The final piece garnered media attention and played a key role in launching the 19 Crimes x Snoop Dogg collaboration in Vancouver.

Winner of 2021 Communication Arts Cinematography, 2021 Applied Arts Advertising, and 2021 Applied Arts Cinematography.

My Role

I led the project as both project manager and designer, managing timelines and coordination under a tight one-month turnaround. From research and concept development to design and final 3D renders, I reviewed and edited all the assets to ensure they stayed cohesive, on schedule, and executed to a high standard.