Not Your Average Background TV
The Slowest Show is an experimental comedy series created by Pat Kelly for CBC Gem, made in collaboration with filmmakers including Andrew Phung of Kim's Convenience.
Canadian Broadcasting Corporation
Industry
Entertainment
My Jobs
Art Director
Designer
Tools
Adobe Illustrator
Overview
The Slowest Show exploits the tension of "Slow TV," presenting each episode as a single, locked-off camera shot where physical comedy, quirky characters, and subtle storylines unfold in real time — rewarding viewers who pay close attention. We were brought on to develop the show's branding, visual identity, and opening animation sequence, translating its first-of-its-kind concept — Slow TV that's as funny as it is relaxing — into a design language that felt playful, deadpan, and just a little offbeat, matching the show's tone before a single frame of comedy even begins.
The Results
The animation system was built around the show's own typeface — breaking individual letterforms into shapes that move and interact independently, only resolving into the full logo once they align. It's a visual metaphor for the show itself: small, slow-moving pieces that seem disconnected on their own, but come together to form a larger comedic whole. This concept carried across trailers, episode art, and promotional materials, giving The Slowest Show a distinct identity that reflected its tone before a single joke landed.
